Director of Ecosystem Partnerships


The Director, Ecosystem Partnerships & Programs will help to drive overall growth of Heroku’s developer ecosystem through development and implementation of partner programs, partner integrations, and partner relationships that drive overall customer value. The position includes ownership of the existing add-on program, strategy for the Heroku Elements marketplace, and development of relationships with new and existing partners.

The ideal candidate will focus on scale and growth of the platform through partnerships. They will be able to effectively advocate for customers within Heroku and with partners, and for partners within Heroku and greater Salesforce.  They will be creative about balancing the needs of multiple stakeholders and constituents, have a passion for improving the developer experience, and the ability to quickly understand new and emerging technologies.

We strongly prefer that this position be based out of our headquarters in San Francisco. 10-20% travel required for internal and external meetings, events, and relationship development.

Key areas of responsibility for this position include:

Add-Ons Program Development, Management, and Evolution
  • Develop and execute an overall partnership strategy for the Heroku platform to drive revenue growth and customer value, including Heroku Add-Ons
  • Improve current Heroku add-on programs/ management
  • Innovate across categories and improve the catalog of services for users
  • Measure the business success for the program
  • Work with team leads spanning the entire company, including Product and Engineering, Exec, Sales Ops and Business Operations, Product Marketing, Developer Evangelism, Sales, Legal, and Salesforce Ventures

Product Strategy and Marketplace Development
  • Improve the utility of the Heroku Elements Marketplace, which currently has over 100 add-on providers and is growing rapidly, for partners and users alike
  • Provide product roadmap input for new technical primitives based on platform capabilities, user and partner input, and integration opportunities
  • Work with product and engineering to help deliver product enhancements on behalf of our partners

Partner Outreach and Relationships
  • Develop and execute a broad product/program/engineering ecosystem strategy for adding and growing key partners to the platform
  • Identify and cultivate relationships with developer service partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Heroku strategy
  • Research and develop innovative new business models and growth opportunities with partners
  • Negotiate, structure, and execute relevant agreements
  • Be the point person for inbound partnership and other opportunities
  • Ambassador for Heroku at events, hackathons, tradeshows and meetups: represent Heroku and build awareness of our developer ecosystem programs, targeting key partners

What you have:
  • Experience creating and implementing programs that drive revenue growth and/ or provide new user value
  • Desire to collaborate closely with product and engineering to drive product innovation
  • ​Product management experience, preferably in a high growth environment
  • Experience working with diverse business functions including marketing, business operations, business development, product marketing and more to drive program success
  • Partner integration experience
  • Passion for / experience with developer tools and services ​

What you’ll get:
  • Opportunity to accelerate revenue growth for the platform through innovation of the marketplace and growth in the partner program
  • ​Chance to work with technology companies of all sizes and types, from startups to Fortune 500, on behalf of Salesforce and Heroku
  • A role that spans many functional teams within Salesforce, from Marketing to Salesforce Ventures to Engineering and Product

Bonus Skills
  • Programming experience
  • ​People management experience
  • Business development experience

Apply for Director of Ecosystem Partnerships You will be taken to careers.force.com