Marketing Manager, Events

Heroku’s mission is to create the fastest path for application developers to turn an idea into a production app of any scale. We want to remove every obstacle that slows down creative coders and let them focus on their customers’ experience while leaving everything else to our service. Today, Heroku powers millions of apps ranging from personal hobby apps to Internet top 100 apps. In aggregate we serve more than 23 billion requests per day, and over 7 million apps have been created on the Heroku Platform. If you’ve caught a ride with Lyft or you purchase your Bitcoins via CoinBase, you’ve used an app which runs on Heroku.

The Manager of Events Marketing is responsible for defining the overall Heroku Event Strategy; this includes but is not limited to the planning, development and hands on execution both company events such as Dreamforce, and developer-focused 3rd party events, with the goal of driving awareness, increasing sign-ups, and expanding engagement within our communities. We’re looking for an events professional who is excited by the challenge of growing our existing events marketing program at Heroku, and can also educate internal stakeholders about the new players shaping public perception in our area of focus.


Know the developer audience, you know where they gather and how they learn and share their expertise within their communities. You can discover and recommend the best events for Heroku to participate in that will drive the most engagement, whether that be a local Ruby Meetup, or a large technical user conference focused on continuous delivery.

Amplify the Heroku brand and product positioning, ensuring consistent, on-brand messaging

Define event objectives and gain buy-in from stakeholders

Collaborate across multiple teams to define, execute and launch communications related to events

Manage event calendar and identify future opportunities

Manage pre and post event planning meetings and communications

Create briefing materials, defining roles, timelines and resources

Manage event logistics from electrical orders to onsite execution

Negotiate contracts and manage vendor relationships as required

Set appropriate KPIs and analyze results to ensure ongoing success

Leverage events after the fact with effective follow up marketing, and share transparently the analysis and reporting on the success of the program

Understand what our competitors are doing and how we differentiate our messaging when at events


5-8 years experience planning and executing complex cross-team developer-focused events (product launches, conference), preferably in a B2B, high-tech, fast-paced environment.

Proven effectiveness in contract negotiations and vendor management.

Solid understanding of event technology -- promotion, registration, onsite lead capture and reporting.

Strong customer and stakeholder empathy. You must be not only the voice of the customer, but at various times the voice of marketing, finance, engineering, support and ops. You must be able to channel many points of view both internally and externally.

Note: Travel Required: Up to 50%

Apply for Marketing Manager, Events You will be taken to the listing on Salesforce’s career site.