Dreamforce Trail Map for Heroku

Blaze your trail with these four perfect days.

Keynotes

During Dreamforce, we’ll be livestreaming the keynotes.


Dreamforce Opening Keynote

The Empowered Trailblazer
Tuesday, November 19
Moscone North, Hall F | Keynote Room

The pace of innovation today is unprecedented, creating both opportunity and uncertainty about jobs, planetary impact, ethics, and equality. Join us to learn how your company can use technology to drive digital transformation while addressing stakeholder values by enabling Trailblazers to shape the future.


Developer Keynote

Continuous Innovation with the Customer 360 Platform
Wednesday, November 20
Moscone West, Level 3 | Keynote Room

Join EVP and GM Platform, Trailhead and Developers, Sarah Franklin, and special guests to learn how developers can use the Salesforce Customer 360 Platform to build apps fast, connect securely to the right data and services, and manage their applications to deliver exceptional customer experiences. Register and see the latest technology in action, peek into the future of Salesforce development, and be inspired to blaze your trail.

Platform Keynote

Digitally Transform with the Next-Gen Customer 360 Platform
Wednesday, November 20
Moscone North, Hall F | Keynote Room

In a world where agility and speed can disrupt markets overnight, both market leaders and emerging businesses need to drive digital transformation to survive and win. Companies look to their technology leaders to lead this charge and deliver digital transformation for customers, employees and partners. How can Salesforce help you succeed? Join Bret Taylor, President and Chief Product Officer, and Sarah Franklin, EVP & GM Platform, Trailhead, and Developers, as they unveil the next generation Customer 360 Platform, and learn how IT leaders build connected experiences, continuously deliver sustainable innovation, and empower everyone across their organizations with innovations from process automation to AI to blockchain.


Heroku Dreamforce Sessions

All sessions will be held in Moscone West

  • Introduction to Heroku: Deploy Your First Heroku App

    New to Heroku? We'll deploy an app to Heroku LIVE using both the command line interface (CLI) and the web-based Dashboard. We'll also cover some of Heroku's other core features, like simple scaling, managed datastore services, 3rd party add-ons, teams and user permissions, and continuous delivery/continuous integration tools. You'll leave this session with everything you need to know to deploy your first app to Heroku.

  • Speakers:
    Chris Castle
    Julián Duque
    Date / Time:
    Location:
    Coastline Theater
  • Leveraging Heroku for Data Agility When You Have Multiple Salesforce Products

    Do you use multiple Salesforce products across your business? Do you have challenges combining, transforming, or moving data? Learn how you can leverage Heroku as a solution though detailed use cases and sample architectures from Salesforce customers like you. Join Nanda Reddy, Chief Enterprise Architect of Caesar's Entertainment, along with the Salesforce product team and learn how you can use Heroku to get more agile with your data.

  • Customer:
    Nanda Reddy, Caesars Entertainment
    Speakers:
    Noelle Saldana
    Nahid Samsami
    Date / Time:
    Location:
    Room 2020
  • Quickest Path to Heroku for Salesforce Teams

    Looking for the quickest way for you and your team to get started on Heroku? Whether you have 10 or 1000+ users, we’ll show you how easy it is. In this session, we’ll walk through setting up your users on Heroku using Single Sign-on (SSO), organizing them within teams, and setting up data synchronization to make your Salesforce CRM data easily accessible by your Heroku App using Heroku Connect. Whether you’re a Salesforce Developer or Admin, join us on the simple journey from Salesforce to Heroku

  • Speakers:
    Khushboo Goel
    Tushar Pradhan
    Date / Time:
    Location:
    Island Theater
  • Manipulate and Integrate Salesforce Data with Heroku Connect and Heroku Postgres

    Heroku Connect provides bi-directional data synchronization and virtualization between Salesforce and Heroku Postgres. Mulesoft’s AnyPoint platform provides the tools, connectors, and runtime to enable robust integration of data in cloud apps, such as Salesforce, with line of business and custom applications. In this session, we’ll discuss common usage patterns for integrating customer data in Salesforce with Heroku apps, and explain which use cases are better suited for Heroku Connect, Mulesoft, or the two in concert.

  • Speakers:
    Troy Sellers
    Rob Zare
    Date / Time:
    Location:
    Room 2009
  • How iFood Built Brazil's Leading Digital Food Delivery Ecosystem with Heroku

    How do you rapidly grow from a five-person online food startup in 2011 to a $4B industry leader today? By using technology to transform the customer experience. Come join this exciting session as we delve into iFood's customer-centric strategy and and how they used Sales Cloud, Service Cloud and Heroku to deliver amazing customer experiences that is transforming the LATAM online food industry.

  • Customer:
    Pedro Motta, iFood
    Bruno Vargas, iFood
    Date / Time:
    Location:
    Room 2008
  • How Luxury Escapes Delivers Personalized Travel with Salesforce Customer 360

    If you ever wonder how you were able to find that amazing travel offer that took you to the vacation of your dreams, then chances are it's because of Luxury Escapes. Come join this exciting session to learn how Luxury Escapes leveraged Heroku, Einstein Analytics and Marketing Cloud to deliver personalized travel experiences at scale that brings customers to the destinations that they love.

  • Customer:
    Colin Pringle-Wood, Luxury Escapes
    Jason Shugg, Luxury Escapes
    Date / Time:
    Location:
    Room 2008
  • Customizing Your Apps with Heroku Add-ons

    Did you know you can build and extend a modern web application along with your Salesforce data? In this session we’ll be focusing on the power of add-ons in the Heroku Elements Marketplace. We’ll showcase an app hosted on Heroku with add-on resources that leverages SMS texting, Natural Language Processing (NLP) and bi-directional Postgres to Salesforce data synchronization with Heroku Connect. You won’t want to miss hearing about some of the most popular developer add-ons and the steps to be successful with your own apps.

  • Speakers:
    Martie Burris
    Eric Chen
    Date / Time:
    Location:
    Surfside Theater
  • Customizing Your Apps with Heroku Add-ons

    Did you know you can build and extend a modern web application along with your Salesforce data? In this session we’ll be focusing on the power of add-ons in the Heroku Elements Marketplace. We’ll showcase an app hosted on Heroku with add-on resources that leverages SMS texting, Natural Language Processing (NLP) and bi-directional Postgres to Salesforce data synchronization with Heroku Connect. You won’t want to miss hearing about some of the most popular developer add-ons and the steps to be successful with your own apps.

  • Speakers:
    Martie Burris
    Eric Chen
    Date / Time:
    Location:
    Island Theater
  • Build Transparency and Trust in Real Estate with the Customer 360 Platform

    Purchasing a home through an auction can be stressful: You need visibility into what you are buying and must have trust with your partners in order to get the right deal that you want. In this session, learn how Auction.com-a $39B company, and the nation's leading online real estate marketplace-leveraged Heroku and Lightning External Apps to create engaging customer experiences that have increased transparency, trust, and satisfaction amongst it's institutional buyers and sellers.

  • Customer:
    Luke Martell, Auction.com
    Ravi Singh, Auction.com
    Date / Time:
    Location:
    Room 2008
  • Compliance Audits Made Easy with Heroku

    Platform as a Service makes things easy, especially when it comes to security and compliance. Developers from around the world entrust sensitive data to Heroku, and nothing is more important to Salesforce than trust and protecting this data. Compliance is an essential component of the customer trust journey and a byproduct of a relentless focus on security and engineering excellence. In this session, we'll review activities, as well as a "compliance runbook" that will assist in preparing Heroku applications for compliance audits.

  • Speakers:
    Trey Ford
    Jake Silzer
    Date / Time:
    Location:
    Room 2011
  • App Dev for Enterprise: Balancing Collaboration, Isolation, & Security w/ Heroku

    Heroku tackles collaboration by combining visualization, third-party integration, and user management. With Heroku Enterprise Teams and Accounts, you're able to break down processes into different apps, pipelines and access groups for smooth collaboration and higher productivity. In this session, we will take you on a tour of Heroku Enterprise collaboration and application development products, as well show some tools for higher security, running audit reports, control usage across the company and more.

  • Speakers:
    Sepideh Setayeshfar
    Jessie Young
    Date / Time:
    Location:
    Room 2004
  • Public Cloud Security 101 - a Primer

    If you're tired of hearing vendors use words you aren't familiar with, or you're somehow confident they aren't using it right, then this session is for you. If you're an executive, and want to hear a VP pull apart how battle-tested Heroku defends the platform, and have a need to throw things when nerd words aren't well explained? This is the session you're looking for. Attendees in this session will get a no-nonsense breakdown from Heroku on the basics of cloud security, how to think about it, and how to talk about it, as well as a discussion of classical security controls you hear about in modern data center security models and how things work in the public cloud. If you're wondering about WAFs, CDNs, DLP, IDS, or want to use the nerd words like ephemerality and immutability correctly, and would like to no longer be confused by playful banter around anti-virus, syscalls, and configuration changes with an eye toward incident containment, we'll pull apart public cloud security and have a little fun breaking down how all of this works.

  • Speakers:
    Jamie Arlen
    Trey Ford
    Date / Time:
    Location:
    Architect Theater
  • Going Beyond Digital Transformation w/ Heroku: The Clear Channel Outdoor Story

    How do you transform a paper-based, old school industry into one that delivers fully digital and connected experiences for employees, customers and partners? Learn how Clear Channel Outdoor partnered with Trineo and used Heroku to build a modern API and apps to streamline the connection between digitally savvy marketers and global out of home audiences.

  • Customer:
    Abhinav Keswani, Trineo
    Alex Porter, Clear Channel Outdoor
    Date / Time:
    Location:
    Room 2024
  • Introduction to Heroku: Deploy Your First Heroku App

    New to Heroku? We'll deploy an app to Heroku LIVE using both the command line interface (CLI) and the web-based Dashboard. We'll also cover some of Heroku's other core features, like simple scaling, managed datastore services, 3rd party add-ons, teams and user permissions, and continuous delivery/continuous integration tools. You'll leave this session with everything you need to know to deploy your first app to Heroku.

  • Speaker:
    Chris Castle
    Date / Time:
    Location:
    Island Theater
  • Sales Automation & Customization Using Heroku Connect, Heroku Postgres, & Pardot

    In this session we will cover how the Heroku Business Operations team utilizes Heroku Postgres, Heroku Connect, and Pardot to automate, optimize, and scale sales automation while accelerating customers through their Heroku journey. Join us as we dive into how Salesforce's internal architecture enables engagement, via a Virtual AE, with early high-value customers in a customized and scalable way. You’ll learn how Heroku and other Salesforce solutions can scale GTM Operations and enable the sales, marketing, and product teams to make a greater business impact.

  • Speakers:
    Rachel Bradley-Haas
    Alex Dovenmuehle
    Date / Time:
    Location:
    Surfside Theater
  • How to Build Event-Driven Serverless Consumer Apps and Functions on Salesforce

    Recent Salesforce innovations, like the Streaming Event API and new elastic compute offerings, let developers adopt modern app architectures and development practices when building digital consumer experiences based on data and business logic maintained in the Salesforce Customer Success Platform. Join us to learn more about exciting new options for extending Salesforce with new compute offerings powered by Heroku.

  • Speakers:
    Michael Friis
    Mars Hall
    Becky Jaimes
    Date / Time:
    Location:
    Room 2007
  • Evented Enterprise App Architectures on Salesforce

    Event and function-based application architectures simplify the process of breaking big codebases into scalable, easier-to-maintain microservices maintained by small, agile teams. Join us to learn about exciting new innovations from Salesforce and Heroku that help you adopt event-driven and microservices architectures for building and running your customer engagement apps.

  • Speakers:
    Michael Friis
    Mars Hall
    Becky Jaimes
    Date / Time:
    Location:
    Room 2024
  • Build Company Internal Apps and Private Microservices with Salesforce and Heroku

    Everyone knows Heroku is great for public facing web apps, but did you know that you can also develop apps for internal use that never hit the public internet, even when you need to integrate Salesforce data? This session covers the deployment of apps targeted for use behind the corporate firewall and how Salesforce deployed chat bots on Heroku, featuring actual customer use cases. It will show how Heroku Private Spaces connected to the corporate LAN with the appropriate user authentication ensures secure access.

  • Speakers:
    Chris Marino
    Srini Nirmalgandhi
    Date / Time:
    Location:
    Room 2002
  • Delivering Customer Engagement Apps with Ease: The Heroku Developer Experience

    Heroku Flow streamlines the collaborative development and operation of consumer-scale apps. In this session, we will show you how to integrate your GitHub with Heroku Flow, fully automate code testing using Heroku CI, live interaction with your code changes through Heroku Review Apps, and a better visual overview of your deployment process with Heroku Pipelines. We will be upgrading our GitHub integration to offer finer-grained security controls and continued operability for large enterprise organizations. In addition, it’s now easier than ever to adjust your Review App parameters and get an enhanced overview using our updated pipeline interface. Join us on a tour of the Heroku developer experience!

  • Speakers:
    Dennis Kromhout van der Meer
    Sama Rao
    Date / Time:
    Location:
    Developer Theater
  • Event-Driven Architectures for HIPAA-Compliant Applications on Heroku

    Align Tech is moving to a real-time, event-driven architecture on Heroku. With the recent release of Apache Kafka on Heroku Shield, coupled with Heroku Shield Postgres and Heroku Shield Connect, their developers are now building real-time interactions and personalized experiences in their HIPAA-compliant applications. Join us as we explore use cases, design patterns, and tips and tricks from a marquee Salesforce Heroku customer.

  • Customer:
    Leela Parvathaneni, Align Technology
    Speaker:
    Scott Truitt
    Date / Time:
    Location:
    Architect Theater
  • How to Build Event-Driven Serverless Consumer Apps and Functions on Salesforce

    Recent Salesforce innovations, like the Streaming Event API and new elastic compute offerings, let developers adopt modern app architectures and development practices when building digital consumer experiences based on data and business logic maintained in the Salesforce Customer Success Platform. Join us to learn more about exciting new options for extending Salesforce with new compute offerings powered by Heroku.

  • Speakers:
    Michael Friis
    Mars Hall
    Becky Jaimes
    Date / Time:
    Location:
    Surfside Theater

To view all sessions at #DF19 featuring Heroku, visit sessions at salesforce.com/dreamforce, and search for Heroku.


Heroku is part of the Salesforce Platform
Learn more