Best Practices for Customer Engagement Apps: How Macy’s does Mobile with Heroku
Hear how one of the world’s most iconic retailers built their engaging mobile web properties using the Heroku service of the Salesforce App Cloud. Their solution has given them a highly effective way to connect with customers and drive repeat purchases. Learn how:
- How Macy’s created a Node.js microservices architecture and married it with legacy systems.
- Why Macy’s relies on Heroku’s high scalability to deliver an amazing customer experience on massive traffic days like Black Friday and Cyber Monday.
- How Macy’s continues to innovate their core customer experience through mobile delivery.
We’ll cover the Macy’s story along with basic architectures for Heroku apps and best practices for building more compelling experiences.
VP of Engineering
Senior Director of Product Management