Heroku Blog

Unless you’re a big company with lots of marketing dollars, rarely does a product launch start with a bang. It’s a gradual process – first you show a few close friends and family members, then some coworkers from your previous job, then some friends of friends. The word starts to spread as you and your partners furiously hack away, trying to make the product stable enough to stand up to a pummeling from the general public. So there’s no big kickoff; just a quiet emergence. And if your product offers something of real value, awareness in your target market…