philosophy instant

How much better are two steps than three? Does it matter if something takes five minutes instead of twenty? When it comes to software deployment and provisioning, does instant really matter?

Recently, I was ranting on this subject to a user who had the misfortune of asking me about it in person.

“Truly instant provisioning and deployment is the ultimate goal,” I said. “10 seconds isn’t good enough. We have to –”,

“Look,” he interrupted, “I love what you guys are doing and don’t want you to stop, but why are you so obsessed with…