With continuous delivery, app releases become more like a drumbeat than a big bang. The practice offers a steady stream of benefits to engineering organizations, end users, and business stakeholders—without the disruption of the traditional release process.

Higher quality apps

Less time on repetitive processes means that developers can spend more time and attention on creating quality code, which inherently reduces bugs and issues. A regular release cadence allows product teams to loop in user feedback along the way. This helps further hone the app’s feature set and user experience, and increases customer satisfaction.

Faster time to market

Continuous delivery enables a business to stay competitive by delivering new app features and updates into the hands of customers more quickly. Engineering teams can be more responsive to changing business needs and market trends, better manage their backlog of features, and are more able to release app fixes as soon as needed.

Improved team productivity

Automated processes and environments reduce the time and expense of traditional manual testing. This allows app developers to focus on what they do best: development. Teams work at a faster pace, deliver more value to the business, and collaborate more effectively on solving problems. All members of the project, from design to product to marketing, can see changes sooner and participate in decision making at each step of the process.

Lower-risk releases

Frequent releases allow teams to find and fix issues earlier in the development process, which means that code flaws are much less likely to reach production. The code base stays clean and at a releasable state at all times. And with continuous delivery, repeated testing of deployment processes and scripts also happens earlier, before it gets to production.