Startups incubators are a way for established companies to establish new businesses with reduced risk. Essentially, a team of developers, designers, and product managers within an existing company will launch a new idea before fully committing more resources to it. ElectricSMS is one such startup, incubated within AE Studios. Wesley Magness, AE Studio's Entrepreneur in Residence, joins Melanie Plaza, its Head of Technology, to talk about this unique arrangement.
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