Practical Product Podcast (By Heavybit)

Heavybit’s Practical Product podcast series is focused on defining the right product to build, and how to take developer products to market. In this bi-weeklypodcast series, Rimas Silkaitis, director of product management at Heroku, and and the head of Cloud from Citus Data, Craig Kerstiens, are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity.

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Practical Product Podcast (By Heavybit) • Wednesday, August 9th 2017

Killing Products Gracefully

Rimas Silkaitis (Host)

In Episode #10 of Practical Product, Craig and Rimas are joined by Suzie Prince from ThoughtWorks. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.

Suzie describes her learnings from that experience and shares practical tips on managing a product end-of-life such as piecemealing the announcement, gradually removing product functionality and rotating staff who support the product.

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    Product Management Killing Products
Practical Product Podcast (By Heavybit) • Sunday, July 16th 2017

Demystifying Growth Hacking

Rimas Silkaitis (Host)

In the latest episode of Practical Product, Craig and Rimas are joined by Sean Ellis from GrowthHackers. Sean dispels the confusion around Growth Hacking as simply a form of “creative marketing,” and describes it as a systematic process of experimentation across the entire customer journey.

Sean explains in detail his preferred approach for setting up and evolving growth teams and reveals the qualities of an effective growth team.

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    Growth Hacking Marketing Growth
Practical Product Podcast (By Heavybit) • Monday, May 1st 2017

In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Thursday, February 16th 2017

In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity.

Malia suggests that before you embark on any PR initiative, you should first ask yourself “why do I want press?” She shares insights to help get the most out of Hacker News, Product Hunt and developer blogs, including types of content that works, how to pitch to reporters, and timing your announcements. Listen in for Malia’s tips on getting more traction with your PR efforts.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Tuesday, December 13th 2016

Product Manager as CEO

Rimas Silkaitis (Host)

In the latest edition of Practical Product, Craig and Rimas ask if PMs are the “CEOs” of their area. Do they have a similar level of authority and responsibility, just on a smaller scale? Is it easier for them to just be one of the group offsite? The pair also looks at the ways you can motivate your team, from giving incentives to straight up coercion, which may or may not be Rimas’ favorite strategy.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Saturday, October 15th 2016

In this episode of Practical Product, Craig and Rimas are joined by Anna Marie Clifton to discuss Data Driven Product Management at Yammer. Anna Marie discusses the role of data in her day to day at Yammer, and the group talks through how to get the data you need from your product, even at an early stage.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Tuesday, September 27th 2016

When Should You Hire A PM?

Rimas Silkaitis (Host)

In this episode of Practical Product, Craig and Rimas outline when you should hire your first PM, and what you should be looking for in your first PM hire.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Tuesday, August 30th 2016

Killing Features In Your Product

Rimas Silkaitis (Host)

In this episode of Practical Product, Craig and Rimas discuss the rarely shared processes behind killing features in your product. They dig into why you should care about removing features just as much as adding them, how not to go about killing features or products, and how to communicate feature changes to your customers.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Tuesday, August 2nd 2016

In this episode of Practical Product, Craig and Rimas are joined by Docker’s Senior Director of Product Management, Banjot Chanana. The group discuss how selling to developers in the enterprise is different from what you may be familiar with, the relationship between sales and product managers, and the challenges of maintaining a quality Developer Experience as you begin to serve enterprise customers.

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    Startup Product Marketing Product Adoption Enterprise
Practical Product Podcast (By Heavybit) • Wednesday, July 13th 2016

Welcome to Practical Product, a new podcast where you’ll learn how to define the right product to build. In this first episode, hosts Craig Kerstiens, Head of Cloud at Citus Data, and Rimas Silkaitis, Director of Product Management, Data at Heroku, discuss what makes a well executed product launch and build you a playbook to apply to your own product launches.

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    Startup Product Marketing Product Adoption Enterprise