We are looking for an ambitious and experienced Marketing Technology Manager to scale Heroku’s marketing technology systems. This role will be part of the Heroku Marketing Team. As Heroku’s Marketing Technology Manager, you will focus on connecting our data and tools in a manner that will enable our business to scale.
Develop high-performance, iterative testing and optimization to constantly learn and improve marketing programs.
Identify and implement opportunities to improve signup data quality (data validation, data augmentation etc).
Manage technical aspects of key marketing systems - analytics, data augmentation etc.
Develop a strategy for integrating whole funnel analytics and attribution. Connect behavior post-signup to activity pre-signup.
Partner with Analytics and Data Warehouse teams to run, test and report on the user journeys.
Partner with Marketing Web Operations and Product teams to identify improved data flows.
Recommend and champion improvements to existing systems and processes.
5+ years in marketing operations, analytics or similar role.
Strong analytical skills (including proficiency in Looker, Microsoft Excel, SQL, other reporting and data analysis tools). Proven ability to look across multiple systems and multiple data sources to define and optimize success metrics.
Experience with web analytics: SiteCatalyst, Google Analytics.
Hands on experience in marketing automation systems (preferably Pardot), CRM (Salesforce)
A testing mindset and experience with A/B and multi-variate testing.
Strong analytical skills and structured thinking. You know how to turn data from disparate sources into a vision for what we should do.
Ability to manage multiple projects at the same time in a fast-paced environment.
Technically capable, excellent communicator, and a desire to improve processes. Must be able to explain complex items to various stakeholders and understand projects that have different analytical goals and needs.
Additional nice-to-haves: Experience spent leading analytics strategies.
Bachelor’s degree or equivalent experience; Master’s degree is a plus
Apply for Marketing Technology Manager, Heroku You will be taken to the listing on Salesforce’s career site.