DevTech Strategy Summit

Jason Mcclelland, Heroku's VP of Online Sales, will be apart of the panel, "Driving Adoption — How Do You “Sell” to a Developer?" This town hall-style panel invites a group of experts and all delegates in the audience to discuss one key question: How do you sell to developers? They will cover the strategies and metrics for sales and marketing, pricing models vs.free/freemium models, and the difference between startup/enterprise DevTech sales.